Several factors often affect the efficiency of marketing strategies. The market for startups can be competitive, and making one mistake can be costly. The challenges require you to use digital marketing technologies to gain a competitive advantage. New business ventures can seek help from experts like Eyal Gutentag to know the right digital marketing strategies. Read through some of these marketing strategy suggestions that you can use for your startup.

Affiliate Marketing

You can incorporate affiliate marketing into your digital marketing campaign to draw leads for your startup. The affiliates you recruit do the marketing for you and bring in sales. You can monitor these sales through affiliate links that are personalized links that you give to your affiliates.

Artificial Intelligence

Startups can use an array of artificial intelligence tools to provide a unique solution that keeps clients engaged. For instance, the use of chatbots can reduce response time so that your customers feel that you value them. It, in turn, enhances your brand’s loyalty.

Email Marketing

You can use an email marketing strategy to grow your startup on a budget. You may need to use some practices to get success with email marketing such as creating funnels to get more conversions and writing emails in simple language. You also can use catchy and engaging email titles to enhance your email-open rate and explain to your target audience the benefits of the services or products that you offer.

Big Data

You can incorporate big data analysis into your marketing strategies to fully understand your potential customers and target market. Computers usually gather information about consumer behavior through some channels that may assist marketers in designing policies that enhance performance. Big data analysis can also assist in creating smart content and improving your website to enhance user experience.

The process of building a successful startup is often challenging in the business world today. However, you can succeed in business by selecting the right digital marketing strategies. Email marketing, viral marketing and influencer marketing can yield a high ROI.

There is every possible indicator why people should start thinking about their pension in 2020. According to experts, the State Pension is set to rise from the month of April in 2020. This means that millions of pensioners will be better off making approximately £350 annually. This is seen as a result of the government’s triple lock system that is set to give the State Pension in the UK a 3.99% boost, the biggest boost since they year 2012.

New entrants in the new State Pension have the chance of looking forward to approximately £175 in weekly allowance and approximately £134 for those pensioners on the Basic State Pension.

The Triple Lock System Influence

The system was a brainchild of the 2011 coalition government with its core purpose being to ensure that there is always a steady rise in the Basic State Pension by a minimum of 2.5% every year or average on the growth earnings or the rate of inflation, all depending on whichever is greater. They form the core benchmarks of the triple lock system. It will see to it that retirees avoid finding themselves in the pension poverty trap.

Pension planning for 2020

Planning for pension is a reality that one cannot avoid for anyone under 65. The official retirement age in the UK is set to rise and it calls for a lot more people to start thinking of pensions in 2020. Thinking about the future involves having a Self-Invested Personal Pension (SIPP), a facility that will help you save and plan for your retirement on your terms.The scheme gives its users a lot more freedom and flexibility in their investments.

A SIPP is a sure-fire way of getting a tax relief for UK residents under the age of 75. Currently, pensioners are liable to getting up to 45% tax breaks when making investments to SIPP. The 20% basic tax relief is payable by the Her Majesty’s Revenue and Customs (HMRC).

For residents overseas planning to retire, a Qualifying Recognised Overseas Pension Scheme (QROP) will ensure that they receive a considerable tax and financial benefits while transferring their pensions to the host country through a QROP. Forecasts suggest that such moves are going to be a lot more flexible over income payments.

That is not all, there is more room for residents to take advantage of Small Self-Administered Scheme (SSAS) in the UK. The future of SSAS seems bright and one to jump on. Investing in SSAS gives investors opportunities generally not available to other types of pensioners. Such opportunities include purchasing company shares and lending money to the company.

The future of mis-sold pensions and SIPP claims

There has been a strict notice to ban any financial adviser that takes part in mi-selling pensions by giving unsuspecting investors unsuitable advice just to make money from them. Such actions by the Financial Conduct Authority (FCA) will see the reduction of mis-sold pensions in the future, giving pensioners a chance to go after their SIPP claims.

There have been stricter guidelines surrounding cases of mis-sold pensions. It is prudent for investors to get claims advice in case they feel they have mi-sold pension. Any case of mis-sold pension always points to a certain pension introducer. A pension introducer is always at the centre of any mis-sold pension scandal. Whether or not you have made a final salary pension transfer, you can make a claim. Final salary pension transfer is a risky endeavour that requires you to get claims advice before engaging in it. Furthermore, people always get committed into defined benefit pension without getting enough advice and finding themselves digging deep into their pockets to cover these schemes. You need enough guidance before you get yourself into any defined benefit pension scheme.

Mis-sold annuity and annuity claims

Even as you are thinking of investing in a pension scheme, always watch out for any signs that might cause you to believe that you may have a mis-sold annuity in your hands. Some signs include the fact that no one is interested about your health status, you aren’t provided with any other options or you are not told of any hidden charges.

The path to ultimate success is rarely straightforward. Indeed, it’s often bumpy, and rocky, and full of hairpin bends. Unsurprisingly, most experienced entrepreneurs have had to deal with their fair share of adversity. Make no mistake, managing a company that is struggling financially, that has a poor culture, and/or that is failing to reach expectations can be a serious trial. Fortunately, just because a company isn’t thriving now, doesn’t mean it’s destined to fail. In fact, savvy business owners can use any of the following six methods to revitalize their struggling organization and give it the boost it desperately needs. Check them out here:

Assess the Situation

Before a business owner decides to make sweeping changes around the office, it’s important to speak with employees first. Determine what’s bothering them most and prioritize the company’s needs. It can be easy for business owners to make assumptions about their business, but they should always get a view of what’s happening on the ground floor before they take action.


In the business world, it doesn’t take long for a message to go stale. Thankfully, companies that are having trouble making an impression with their customer base can always rebrand. Note, rebranding is a serious decision –– so only pursue this option after you’ve carefully researched the matter.

Get Back to Basics

Ask yourself: what does my company do best? Odds are, there’s at least one area where your business excels. Identify this product, service, or feature and emphasize it to your team and in your marketing efforts. Occasionally, the best way to grow a business is to scale down and refocus your efforts on what works best.

Bring in Fresh Blood

It’s difficult to overstate the positive effects of hiring a few bright, talented employees. New employees can lift the mood around your office, and they can offer fresh ideas for your team. Of course, it’s always advantageous to hire capable professionals –– regardless of how well your company is performing.

Shake it Up

Working in the same office year after year can become monotonous and drain even the most dedicated professionals of enthusiasm. As such, business owners should periodically consider changing their office setup and layout. Plus, you can always contact a company like Key Interiors for more information about the benefits of an office renovation.

Accentuate the Positive

It can be very difficult for business leaders to put on a brave face during difficult times. However, that’s exactly what they must do. It’s important to be honest with your team, but it’s also crucial to keep a positive mind frame. Remember, if your morale begins to slip, so too will your team’s. So stay optimistic and things will begin to look up sooner than later!

There’s more than one way to create a dynamic company. In fact, there are hundreds –– if not thousands –– of different strategies and ideals that produce profitable returns for businesses. Yet, at the end of the day, most successful business leaders have a few things in common, a few universal traits that transcend time and space that link the best professionals together. Understanding what those characteristics are, and working to amplify them in yourself, will help you join the distinguished cabal of truly great business owners. Here are four such traits that all business leaders should look to develop:


Unfortunately, most people probably don’t associate honesty with success in business. Indeed, plenty of high-ranking executives have been publicly shamed over the years for acts of dishonesty, or for straight up lying to the public. Yet, such examples actually prove the value of being honest. Yes, deceit might offer some short-term gains, but in the end, the truth will always come out. Better to be honest and forthright in your dealings from the off than to try and cover up fabrications forever.


All business owners have a surfeit of ambition. After all, owning a business in the first place is a strong sign of self-confidence. However, ambition manifests itself in different ways. Some business owners have self-centered ambitions –– i.e. they’re interested only in increasing their personal standing and wealth. Conversely, the best leaders have a more noble version of ambition. They want the best for their company, their employees, their industry, and the world at large. These are the kinds of people who are constantly striving to better themselves by meeting with a learning consultant or life coach regularly. Ambition is a powerful thing, and it can either prove positive or negative with time.


You won’t get very far in a professional setting if you don’t believe in yourself and your abilities. Indeed, no matter what you want to achieve, you first have to convince yourself that you’re capable of doing it. If you don’t have faith in yourself, no one else will.

Strong Work Ethic

Does luck play a role in business success? Of course it does. Being in the right place at the right time is invaluable, but you can’t really plan for circumstances outside of your control. On the other hand, the best business owners strive to create their own good fortune by working extremely hard. If you want to grow your business, then get comfortable going the extra mile. Business leaders require a high level of drive and motivation. The good news is, the benefits of hard work are numerous and significant. So keep that in mind the next time you burn the midnight oil for your company!



Forming a business budget is something that few entrepreneurs tend to enjoy. Indeed, not only is developing an annual budget often quite arduous, but it’s also just plain boring. Reviewing your business’s income and losses and examining the minutiae of your financial standing is a draining task. That’s why many business owners employ an accountant (or team of accountants) to handle the financial aspect of their operation. Still, not every business owner can afford such support. Small business owners who are looking to make better use of their capital need to identify and avoid these five common budgeting mistakes:

Complacent Spending

There’s an argument to be made that business owners shouldn’t seek to fix what already works. However, adopting such a mentality isn’t to be recommended. It’s crucial to attribute value to every purchase you make. Rather than assuming you spent your money wisely last year, scrutinize your decisions closely. Odds are, you’ll find places where you can cut back and not lose anything of great value.

Assumptions vs Projections

A detailed business projection should be backed up with years of data and research. If you’re going to attempt to predict how a new product will fare on the market, then you need to do your homework before forming a budget or forecasting potential revenue. Simply assuming that a new campaign will cost “x” amount of dollars without doing the requisite legwork could very well leave you in an uncomfortable financial jam down the line.

Failure to Invest

Strange though it may sound, forming a sound budget isn’t all about cutting costs. Instead, it’s more about finding smart investment opportunities both within your company and outside of it. Forgoing necessary tech upgrades, like pharmacy point of sale software for example, could put your team behind the eight ball and end up costing you more in the long run.

Forgetting the Human Element

Many business decisions –– particularly those relating to funding and finances –– are made with cold, black-and-white logic. Nevertheless, it’s unwise to completely discount the wider effects of your budgetary decisions. Deciding to shift capital from one department to another, for instance, will have a psychological impact on your team. Forgetting the real-world repercussions from decisions made in a vacuum is one of the biggest mistakes you can make as a business owner.


As in any walk of life, it’s important for professionals to understand their limits. There’s no shame in not knowing if a particular business loan makes sense, or if an interest rate isn’t feasible. It is, though, very risky to budget without proper knowledge of the task. Partnering with a dedicated accountant, then, could end up saving you a few massive headaches –– and a lot of money too!